A1 MUSIC OY

:: DIGITAL MUSIC SOCIETY

We have a good collaboration with other music producers, video crews, graphic designers and all the creative people we work with.

This has lead us to the situation that we created production network called MAGNET NETWORKS (R). The purpose of the initiative is to create and develop a virtual production network for the music industry, based on the networking of SMEs in the field and the utilization of data networks and the latest digital production technology. By innovatively developing the processes and structures of the content industry, the aim is to enhance coordinated cooperation between SMEs in the field and create a virtual environment in which to operate. This enables a higher quality, more competitive content production, both domestic and European, for the global market.

Accomplishing these aims requires the coordinated organization of traditional music production and its related services. This can be implemented by developing a value network that connects the different parties concerned with production. The value network is based on combining art, technology and business, taking into consideration the challenges of the global digital economy. As a result of the development of a new kind of value network, a new combination of production processes can be constructed: a synergic cluster in which each member of the network can concentrate on their core areas of expertise.

From the very beginning, an operational methodology is designed and developed for the value network, comprising a business model, production processes and compatible production technology, a communication platform and applied training.